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Dividing Different Writing Venues

Volume IIEntry 74 of 90 in 20152 min read3 comments ↓

Written by Gloria Metrick on . Published as written. It may not reflect how these systems work today.

Now that I'm blogging here AND announced I'll be blogging with Doug Holbrook over at iVention, LLC AND started posting to the LinkedIn blog (as well as another pending article to Scientific Computing World), defining what types of posts go into each one becomes an issue.

Basically, anything branded by my own company is meant to promote my own company. Anything that says "GeoMetrick Enterprises" or "Out On a LIMS®" will obviously be used to promote my business. Anything marked "iVention" is obviously intended to promote iVention LLC. Anything else is probably just fueled by my current urge to write.

However, the types of topics appropriate for each of these purposes are fairly similar. For example, in the iVention blog, I might write about some particularly useful feature of the product OR I might write about some aspects of providing the services. Now, with regard to providing services, I might also write about the aspects of providing services within this blog, as well, so there will definitely be overlap.

Today, my writing for the LinkedIn blog posts is currently intended to be meant for my own business, GeoMetrick Enterprises but I can't say that I'd never write anything in there for iVention, as well. We'd have to come up with a purpose and a plan for that, but that's probably a future discussion. In LinkedIn, I'm making posts that are more general - that might be of interest to those outside our own industry, as well. Here in this blog, I'm trying to stick with issues more specific to our own industry. But, as I keep saying, there's definitely a lot of overlap. Here's an example of my latest LinkedIn post, if you're interested, and for frequent readers, you might recognize the topic:  Understanding Laboratory Software Services Charges

Gloria Metrick
GeoMetrick Enterprises
http://www.GeoMetrick.com/

The conversation

3 comments from 1 person on November 2, 2015. Gloria replied once.

  1. John H. Jones

    All these writing venues is actually confusing to me. No one can keep track of all the rules on where things get posted to and why. Linkedin wants to own that space, Wordpress wants to own that space and 1000 others do to.

    What is the answer? Don't really know. All I can say is that posting in all of these various different places makes it hard for me to keep up and I am sure that I am not alone. All of the venues has the bad potential to dilute the message or hide it entirely.

    1. Gloria MetrickAuthor

      Irregardless who owns the post, I post in the place where the topics seem most appropriate. Some day, if LinkedIn disappears, then those posts are just gone. However, when I post for iVention, it will be attached to the iVention blog or company posting area. When it's for my company, it won't. That's what it comes down to. No-one needs to keep track of it. If they read it and it has my name on it, then it's from me.

  2. John H. Jones

    I guess the LinkedIn blog is the most confusing. The other stuff is obvious. I tried out the LinkedIn blogs a few times but it did not make any sense to me since I have my own blog. It was hard for me to justify the linkedin blog. It is more limited and only has like 5-6K followers while my limsforum blog site has nearly 75000 followers.

    I am guessing LinkedIn blogs make sense for your case. Just glad you posted a link to your LinkedIn blog article from your WordPress article or I would have missed it. I do my best to keep up with blogs in the LIMS biz.

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